I just spent the weekend in Melbourne, which completely transformed into Taylor’s city.  There was a constant parade of glitter, Era’s Tour merchandise, wild energy and sequins all over the pathways.  It was Taylor mania and in the very best way. Any Swiftie will be able to give you the epic rundown of her performance, […]

In the vast expanse of the digital universe, where countless stars shine with their own light, there exists a rare breed of luminaries that do more than merely illuminate; they captivate, they inspire, they lead. These are the Iconic personal brands, magical entities that stand in stark contrast to the myriad of mainstream brands that

Stop trying to be everything to everyone.  Stop it.  Immediately. Why? The idea of reaching everyone might sound appealing at first.  You offer the broadest possible offer to the broadest possible market because the numbers seem really exciting. Imagine having a market of millions of potential buyers with a low-ticket offer and then converting even

If you’re already incredibly good at what you do but you want to DOMINATE your niche… then, the transformation you focus on is becoming the PREMIUM brand.  That’s the very first step to achieving  unlimited pricing opportunities,  working with a smaller number but higher quality clients; and of course,  being the first one who gets

I’d like to tell you a story about one of my clients. This client had already gotten to the point where he could make a premium offer. He could already sell a service at $100k to the exact people that he wanted to work with. And frankly, he already worked with some of the biggest

Doesn’t it feel like everyone is in this massive race to the bottom of the market right now?   Businesses that barely made it through COVID in one piece emerged battle-worn and exhausted, depleted of energy and money, only to be told by mainstream media and the coaching industry that the only way forward is… Prices…

When you make a premium offer, you’re asking a client to invest $100k or more into your service. I know that this number seems like a huge deal. And I still remember how I felt when I first decided to up-level my own services. $100k seems like a benchmark that’s unachievable to somebody who works

The vast majority of people in this big, gorgeous, ever-changing world are swimming along quite happily in the mainstream. This includes both buyers and sellers, consumers and marketers alike, which is why so many gifted entrepreneurs choose to dive in and swim alongside them. High volume is appealing. The idea of tapping into a gargantuan

I use the word “empire” quite a bit. I’ve chosen it carefully because it reflects the grandness and gravitas that my Iconic clients create through their work. But it occurs to me that the term “empire” may resonate with different people in different ways, and since I want everyone who visits me here to know precisely what I mean I’m going to share my own views and definitions.

I use the word “empire” quite a bit. I’ve chosen it carefully because it reflects the grandness and gravitas that my Iconic clients create through their work. But it occurs to me that the term “empire” may resonate with different people in different ways, and since I want everyone who visits me here to know precisely what I mean I’m going to share my own views and definitions.