One of my clients just got back from one of the most extraordinary resorts in the world.
Yes, it was expensive. Yes, it was luxurious. Yes, it’s built for the rich.
But that’s not why she couldn’t stop talking about it.
When she came back, she said to me: “Kathryn, this is the experience you need in your life.”
Not because of the thread count or the Michelin stars or the infinity pool overlooking whatever spectacular view.
Because it was different. Novel. Extraordinary. Everything was anticipated and taken care of before she even thought about it.
It was entirely different to anything she’d ever experienced before.
And here’s the part that matters most: she was the first in our friendship group to discover it. There was real value in that. The social currency of being the one who whispers about this extraordinary thing to the rest of us. “I think you need to know about this…”
That’s what she actually bought.
Not a resort. Not a vacation. She bought the experience of discovering something remarkable and being first.
And as I’ve built wealth, as I’ve watched my friends build wealth, I’ve noticed we’re all buying this way now.
We’re not shopping differently. We’re seeking differently.
THE PREMIUM PRISON
If you’re stuck at that premium pricing level, $50K, $80K, maybe even $100K, and you’re watching people with less experience than you command $250K, $500K, even million-dollar investments, the reason isn’t what you think.
You think they’re better marketers. You think they have bigger audiences or better connections.
Wrong.
The difference is psychological. And once you understand this, everything changes.
Premium clients ask: “Is this worth the price?”
But luxury clients ask something entirely different: “Can I get this transformation anywhere else?”
That’s not a subtle difference. That’s a completely different psychological reality.
You’ve done well. You’ve elevated from mainstream to premium. You’re successful by every conventional measure. But there’s this nagging feeling, isn’t there? Like you’re playing a game where everyone else knows the rules and you’re still trying to figure them out.
You’re stuck in what I call the premium prison. And the bars are made of comparison.
Premium clients are sophisticated. They compare. They evaluate. They want to understand your methodology, see your process, know the timeline. They’re making rational decisions about their investment.
But luxury clients live in a completely different reality.
THE CONVERSATION THAT CHANGES EVERYTHING
I was working with a brilliant strategist once. Incredible results. Charging $80K for her transformations. She was positioning herself as the premium option in business strategy.
And she had a conversation with a billionaire prospect.
He said something that stopped her cold: “I don’t need another consultant. I need the person who creates transformations that don’t exist anywhere else.”
Same expertise. Different universe entirely.
Because when you have unlimited resources, you’re not asking “Is this worth $250K versus $100K?” You’re asking “Is this the only place I can get this level of transformation?”
Think about Rolex. They don’t sell better timekeeping. You can get accurate time for fifty bucks. They sell exclusive identity transformation.
Chanel doesn’t sell better fabric. They sell connection to legend, access to an exclusive world that others can’t enter. Rarity.
But here you are, still explaining your process, justifying your pricing, positioning yourself against your competition.
No wonder luxury clients walk away. You’re speaking premium when they want to talk iconic.
HOW I'M PLANNING 2026
I’m planning where I’m going to spend my time and money in 2026 right now.
Most of my money is going into investments for my business and my legacy. Brave investments in novel approaches. People doing extraordinary things. My own legacy work.
But it’s also going into experiences. Not just travel. Experiences.
Where am I going with my girlfriends where money is no object, but we get to experience deep transformation together? Where am I going with my husband to have the most wonderful time? What food are we going to eat? What memories are we going to create?
This is the richness of life at this stage.
We’re not searching the internet for travel deals. We’re not going through catalogues comparing options. We’re looking for extraordinary experiences that are novel and new and different and exciting. Where we can have transformational experiences and create memories together at a much deeper level.
Everything is about legacy now. Everything is about leverage.
And for my business investments, if someone can show me an expanded vision of possibility that I’m not seeing for myself, if they can put me at the beginning of something before anyone else sees it, that’s an investment I’m likely to want to make.
Not because it’s better than something else. Because it doesn’t exist anywhere else.
WHAT WE'RE ACTUALLY SEEKING
My wealthy friends and I are all looking for the same things now.
We want to be first to market. First to experience. First to discover.
We want things done quickly and with leverage. We don’t have time to waste on processes that don’t matter.
We want extraordinary experiences that create transformation. Not surface-level. Deep.
We want novel approaches. Things that are genuinely different. Not “better than” but “unlike anything else.”
We want to invest in legacy. Things that matter beyond the transaction.
And we’re willing to pay extraordinary amounts for these things. Not because we’re careless with money. Because when something meets these criteria, price becomes irrelevant.
THE LANGUAGE THAT CHANGES EVERYTHING
If you want to sell to people like me, you need to understand how dramatically the language shifts between premium and luxury.
Premium language: “I can help you improve your revenue.”
Luxury language: “I create unprecedented market positioning for visionaries.”
See the difference? Premium is about improvement. Luxury is about unprecedented creation.
Premium language: “My program will teach you leadership skills.”
Luxury language: “This exclusive engagement is designed for leaders ready to reshape their industry.”
Premium teaches. Luxury reshapes.
Premium language: “We’ll work together to fix your sales process.”
Luxury language: “My methodology enables extraordinary outcomes that become impossible to replicate.”
Premium fixes. Luxury enables the impossible.
Your premium clients are buying your methodology. Your luxury clients are buying exclusive transformation that reshapes their reality.
And that changes everything about how you position yourself, how you have conversations, and what you’re actually offering.
THE ECONOMIC REALITY
Most experts think they need to build up to this level, starting at the bottom and working their way up.
Wrong again.
Economic uncertainty actually increases luxury purchases.
While your premium competitors are scrambling to lower prices, creating payment plans, adding guarantees, throwing in the steak knives, wealthy clients are actually increasing their investment in exclusive expertise.
Because they know that it’s under these exact conditions, during economic uncertainty, that the biggest fortunes are made.
Stacy doesn’t sell coaching anymore. She facilitates what she calls “meetings of minds shifting humanity.” Her minimum investment is now $250K. And her clients aren’t buying business advice. They’re buying access to transformation that is impossible to obtain elsewhere.
Isa consistently sells at $100K and $250K+. As she puts it: “My only competition is who I was yesterday.” She’s not competing in a sea of sameness. She’s created her very own category.
Real went from $20K programs to $500K deals, then on to multi-million dollar equity partnerships. Same core expertise. Completely different positioning.
Their clients don’t shop around. They don’t negotiate. They don’t compare. They invest immediately because they recognize the exclusivity, the rarity of the access to transformation when they see it.
And during economic downturns, their businesses grow. Because wealthy clients aren’t looking to save money. They’re looking to invest in transformation that creates unfair advantages.
WHAT THIS MEANS FOR YOU
If you want to sell to people like me, to my friends, to the clients who have wealth and are looking to invest at the highest levels, you need to understand something fundamental.
We’re not comparing you to your competitors. We’re asking whether what you offer exists anywhere else.
We’re not evaluating your process. We’re looking for expanded vision we can’t see for ourselves.
We’re not shopping for the best deal. We’re seeking extraordinary experiences and transformations that are genuinely novel.
And we’re not convinced by guarantees or bonuses or urgency. We’re compelled by rarity, exclusivity, and the opportunity to be first.
This isn’t about adding zeros to what you’re doing. It’s a complete transition of your identity and how you operate.
You can’t fake your way into iconic status. You have to become the person who commands this level of investment.
And that happens through three pillars working together.
Iconic Mastery: You don’t just deliver results. You create transformations that didn’t exist before you arrived.
Iconic Connections: You operate in networks where this level of thinking is normal, not exceptional.
Iconic Presence: You embody the transformation you create for others. You are literally the proof.
But here’s the thing, and this is why most people stay stuck in premium forever, or worse, dip right back down into mainstream: you can’t fake your way into iconic status.
You have to become the person who commands this level of investment.
And that happens through experience. Through seeing how this actually works. Through being around others who operate at this level naturally.
THE INVITATION
If you’re built like an Icon, if you’re capable of creating transformations that don’t exist anywhere else, this is where you’re going to have a lot more fun.
Because you’ll be delivering your best work in the world. Not some watered down version that gives you scale. Your actual genius. The work that only you can do.
That’s what wealthy clients are seeking. That’s what they’ll invest in at the highest levels. And that’s what creates the kind of legacy and leverage that actually matters.
I’m having conversations right now with extraordinary people for 2026. People who understand that selling to wealth requires a completely different approach. People who are ready to construct offers that clients at this level actually want to buy. People who are capable of showing expanded vision and creating novel transformations.
If this resonates with you, if you’re ready to learn how to get in the right rooms, build the real connections, and create the deals that matter, then reach out and have a conversation with me and my team.
Because everything is legacy and leverage now.
And if you’re built for iconic work, this is where it gets really, really good.
Welcome home, Icon.
